Safe Home
ICAD Upstarts 2025
Unthink Brief
Cycling Campaign
“Safe Home” is a proposed campaign for the Irish Cycling Campaign to roll out. It aims to educate young Dubliners about cycling safety, specifically at night time, and promote that cycling is a viable, affordable, sustainable and fun method to getting around the city, to and from socialising, college and work. The visuals take inspiration from neon lights, album covers and gig posters to give a contemporary refresh of the existing ICC branding. An online platform gives the audience more information about cycling and the ICC. A campaign music event brings people together in person and creates community.